SAS to cancel free newspapers on flights, in lounges

Airline wants passengers to download publications instead


SAS appears to be intending to cease offering free newspapers to passengers when they board flights at airports. Instead, the airline intends to find new ways for passengers to read the daily press and magazines.

Trine Kromann-Mikkelsen, the airline’s director for media relations in Denmark, told TTG Nordic that SAS wants to give passengers the possibility to download publications directly onto their iPads and smartphones. SAS currently distributes a large number of international, Danish, Swedish and Norwegian newspapers on its flights every day. The Danish business newspaper Børsen acknowledges that SAS has already cancelled its regular order for papers. However, Trine Kromann-Mikkelsen could not confirm that SAS is cancelling newspapers.

“We are currently testing the use of digital newspapers and magazines, enabling customers to download them to their electronic device, tablet or smartphone. We are continuously looking at ways to use new technology and at the same time meeting our customers’ demands, also with respect to reading onboard or in the airport. But for the time being we are still offering newspapers at the gate.”

TTG Nordic

[pictured: Image from SAS’s new “We Are Travellers” marketing concept]


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