SAS to cut costs by up to 5% a year until 2015

“Performance management” to be established for goal setting and follow-ups

SAS says it plans to reduce unit costs by between 3% and 5% each year until 2015. The Scandinavian airline has already cut costs by 23% since 2008 through its previous strategy Core SAS. Now it intends to launch a new strategic platform, which it calls 4Excellence, focusing on several areas – commercial, sales, operational, and people. It wants to maintain its position as a choice for business travellers but will simultaneously expand its offerings to strengthen market share in the leisure travel segment.
“We will offer an even better and more harmonised service, including Economy Extra on domestic routes in Scandinavia,” SAS CEO Rickard Gustafson said. The cost cutting is to be achieved by greater focus on productivity, including the introduction of “performance management” for systematic goal setting, follow-ups and coaching. “All employees are to understand how they contribute to SAS’s overall goal,” Gustafson explained.
[pictured: SAS Economy Extra]


Check Also

SAS Plus, business, upgrade, bid, eurobonus, points, pay

SAS passengers can upgrade bonus flights

SAS customers can bid for upgrades to SAS Plus or SAS Business – including flights booked with EuroBonus points.

Bombardier, Dash-8, crash, accident, Bangladesh, Bangla, accident, SAS, plane, turboprop, survivors

Crashed Nepal plane once flown by SAS

Survivors of the crash in Nepal describe moments of terror on the Dash 8 turboprop, which was previously owned by SAS.

Greece, Rhodes, SAS, route, flights, Stockholm, Sweden, summer, 2018

SAS to fly from Stockholm to Rhodes

The airline will launch a fifth route to Greece this summer season, building on its leisure destinations.

Star Alliance, airlines, digital, technology, share, data, members, mobile, app, website, seat, book, interoperability

Star Alliance improves digital inter-usability

The alliance creates a digital services platform for customers using more than one member airline.

sas, results, traffic, passengers, January, 2018, capacity, stats

SAS load factor falls dramatically

Scandinavian carrier reports a fall in January in both passenger numbers and load factor.

Widerøe, Oslo, Billund, Bergen, strategy, aviation, Embaer, E2, E190, launch, flights, jet, Finnair, SAS, routes, Norway, Tromso, Bodo

Big moves ahead for Widerøe

One small step for the market, one giant step for Widerøe, Norway’s 84-year-old regional airline, as it steps into the jet era in April 2018.