SAS to “Go Light” for those who travel light

Airline to introduce new concept on September 8
SAS will be introducing a new concept on September 8, SAS Go Light. It will supplement the existing SAS Go and SAS Plus classes and will be available on routes between Scandinavia and Europe.
SAS Go Light is aimed at passengers who want to travel with hand luggage only and who are able to secure their seats at the lowest possible price.
The September launch “will significantly increase the number of options available to customers”, the airline said in a statement.
SAS Go and SAS Plus will remain unchanged. As with all of the carrier’s products, SAS Go Light allows tickets to be re-booked within 24 hours, has the option of selecting seats 22 hours before departure and gives travellers tea and coffee on board the aircraft. Customers should pay for access to the SAS Lounge or to take extra luggage.
“We’re seeing significant demand from today’s travellers for a more scaled-down alternative and lower price ticket,” Stephanie Smitt Lindberg, SAS VP for customer journey and loyalty, explained.
The price of SAS Go Light will be around €14 lower than SAS Go, and travellers will be able to add checked luggage for an additional €25. This would mean that SAS Go is still the more cost-effective option if passengers need to check in bags.
TTG Nordic

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