British tailoring expert Ozwald Boateng has been enlisted to design a new set of uniforms for British Airways.
Savile Row tailoring expert Ozwald Boateng is to be the next in an auspicious line-up of British designers to develop uniforms for the UK’s flag carrier.
Boateng, who is known for bringing a modern contemporary twist to the classic British institution of tailoring, will be designing a collection for the airline’s 32,000 employees who wear a uniform as part of their role.
He started his career in fashion in 1986 and became the first tailor to host a catwalk show at Paris Fashion Week. As well as being the youngest tailor to open a store in Savile Row, he was creative director at Givenchy Homme from 2002 to 2006.
Boateng, who launched his first womenswear collection this year, will be working with the airline’s employees throughout the development process, “from shadowing them to understand their roles and how the uniforms need to perform, to design, testing and final delivery,” the airline says.
The new uniform will become what British Airways calls “an important part of the airline’s celebrations for its Centenary next year” and are worth investing in.
“Our uniforms have been an iconic symbol of our brand throughout our 100-year history, and our partnership with Ozwald will take us forward to the next chapter in our journey,” says Alex Cruz, British Airways’ chairman and chief executive.
“At a time when we’re investing for customers, new uniforms are a visual representation of investment in our people and we want them to feel proud when they wear the new uniform.”
Boateng says it is “important for me to create something that makes all of British Airways’ 32,000 uniform-wearing employees across the world excited, at the same time as enabling me to really demonstrate my skills as a designer.”
British Airways has worked with a number of famous names in the past to design its uniforms, including Paul Costelloe, Roland Klein, Baccart Weatherall, Hardy Amies and Julien MacDonald.