Aim is to boost sales and customer satisfaction
Scandic Hotels has decided to introduce TripAdvisor traveller ratings and reviews direct on all 161 of its individual hotel websites. It explains that more than 70% of hotel guests want to read other people’s comments before choosing a hotel, helping guests to make an informed decision based on feedback from fellow travellers. Guests will no longer need to use external channels to read reviews about the hotels – they can just go straight to the hotel’s website.
“Guests are increasingly basing their choices on comments from other guests, which is why we’ve now decided to join forces with TripAdvisor,” Sara Järnemar, social media manager at Scandic explains. “We believe this will increase our sales, and above all, customer satisfaction over time.”
Scandic says that the service, which is currently available in seven languages, will also ensure greater social media engagement and transparency.
[pictured: Inside the Scandic Victoria Tower]