The hotel company has signed up for a new property in a development in Helsingborg’s harbour.
Scandic says it has signed up for a hotel in a new development in Helsingborg’s harbour, expected to open in 2021.
The new property will encompass around 180 rooms with meeting facilities, fitness area, restaurant, bar and ‘sky bar’. The deal is for a long-term lease, signed with property development company Midroc.
Scandic describes the future hotel as “a landmark building for Helsingborg with stunning views of the harbour inlet and Öresund” and its central location is designed to complement the existing Scandic Helsingborg Nord.
The new hotel is part of the H+ project where the old industrial port area will be turned into to urban development called Oceanhamnen. The industrial land will be completely converted into a modern area with housing, offices and shopping.
At the pier, where the hotel will be situated, 32,000sqm of commercial space will be developed, becoming a new corporate hub in the city. A World Trade Centre Office is planned in the same building, giving Scandic “great commercial cooperation opportunities”, but the hotel will be designed to cater for both business and leisure guests.
“The hotel will focus on both corporate and leisure guests, benefiting from the increasing leisure segment, specifically during the summer period, which is a peak period in Helsingborg,” says Peter Jangbratt, Scandic’s country manager for Sweden.
Helsingborg is Sweden’s eighth-largest city and is about 20 minutes by boat from Helsingør in Denmark, 30 minutes to Malmö, an hour to Copenhagen and 90 minutes to Gothenburg, Jangbratt highlights.
Tourism and the demand for rooms has been growing steadily in Helsingborg over the last five years and it now represents 13% of the market in southern Sweden, Scandic says.
H+ is the Helsingborg’s biggest urban development project in modern times, and by 2035, four new and existing districts will be developed. Oceanhamnen will further strengthen the city’s connections to Öresund and create new and attractive meeting places and locations for residents and businesses.
This, says Scandic, will give the hotel an important function, both as a meeting place in the area and also for the hospitality industry in general in north-western part of Skåne.