Scandic’s “holistic” accessibility strategy earns it worldwide recognition.
Scandic Hotels’ “holistic” accessibility strategy has earned it an award as one of the most innovative practices in the prestigious Zero Project, which focuses on the rights of people with disabilities around the world.
The award ceremony will be held at the Zero Project Conference at the United Nations Office in Vienna, where Scandic has been invited to speak about its accessibility initiatives.
“This is yet another fantastic acknowledgment of the committed work we’re all doing to advance accessibility every day, from the management team to the team members at all of our hotels,” says Even Frydenberg, Scandic Hotels Group’s president and chief executive.
Scandic’s practices were selected by Zero Project network experts around the world, who are both with and without disabilities. The company will receive a certificate of excellence at the conference, to be held on February 21-23.
Scandic Hotels’ director for accessibility, Magnus Berglund, will speak at the conference about the company’s practices and hotel accessibility strategy, which includes an Accessibility Standard, or checklist of 135 points implemented across the hotel chain.
The company’s employees also undergo interactive online training on accessibility that includes tests, tips and instructional videos showing how to provide service for guests with disabilities.
“Scandic has a chance to create real change within the industry,” says Berglund, who is himself visually impaired. “We’ve been dedicated to working with accessibility for many years and it has truly become ingrained into Scandic’s DNA.”
Late last year, Scandic held the world’s biggest-ever blind lunch at the Scandic Continental in Stockholm to highlight awareness of visual impairment.