SeaWorld profits plunge by 84%

Negative publicity followed documentary film Blackfish
Profits at SeaWorld have plunged by 84% as visitor numbers tumble at some of its parks. The company, which operates at 11 sites across the US, reported a net income of $5.8 million in its second quarter, down from $37.4 million in the same period last year.
SeaWorld has suffered a barrage of negative publicity following the release of the documentary Blackfish. The company disputed many of the claims in the film and launched a nationwide advertising campaign to counter what it saw as misinformation.
But the number of people visiting the parks fell from 6.6 million to 6.5 million with revenues down 3%.
SeaWorld blamed the attendance drop on “the timing of Easter, record levels of rainfall in Texas and continued brand challenges in California”, with these issues partly offset by “improvements in demand at the company’s other park locations, including Florida”.
“We realize we have much work ahead of us to recover more of our attendance base, increase revenue and improve our performance, as returning to historical performance levels will take time and investment,” said Joel Manby, president and chief executive.
TTG Digital

x

Check Also

Stavanger, airport, air traffic, airports, Norway, strike, ground handlers, flights

Strikes possible at airports in Norway

If last-minute negotiations fails this week, a strike could put some airports completely out of operation.

bedbugs, travel, tourism, spread, mosquitoes, diseases, virus, holiday, Norway, Norwegian Institute of Public Health

Norway issues holiday bug warning

Tiny pests like bedbugs and mosquitoes can ruin your holidays, the Norwegian Institute of Public Health warns.

Thomas Cook, tour operator, tourism, groups, Scandinavians, Germans, European, joint venture, Asian Trails, AED, Travel Center Asia

Cook’s Thai joint venture may be the future

Thomas Cook and Bangkok-based Asian Trails will take business from, for example, AED which handles Scandinavians.

Tui, sustainability, environment, solar, power, hotel, co2, resort, robinson, Italy

Europe’s biggest hotel solar panel system opens

A resort on the tip of the heel of Italy installs what it claims is Europe’s biggest panel system belonging to a hotel.

(DK) Sales & Operations Manager (FIT & GROUPS – 2 positions available) – Incoming Tour Operator to the Nordic Countries, Unique North A/S, Copenhagen

Would you like to be part of an exciting journey together with our unique team ...

BRA, Braathens, flights, Sweden, domestic, routes, tickets, Kristianstad, Sparrow, Nextjet, Bromma, Stockholm, network

Swedish carrier BRA leaps on another route

BRA is adding to an increasingly comprehensive domestic network as other carriers drop routes.