SeaWorld profits plunge by 84%

Negative publicity followed documentary film Blackfish
Profits at SeaWorld have plunged by 84% as visitor numbers tumble at some of its parks. The company, which operates at 11 sites across the US, reported a net income of $5.8 million in its second quarter, down from $37.4 million in the same period last year.
SeaWorld has suffered a barrage of negative publicity following the release of the documentary Blackfish. The company disputed many of the claims in the film and launched a nationwide advertising campaign to counter what it saw as misinformation.
But the number of people visiting the parks fell from 6.6 million to 6.5 million with revenues down 3%.
SeaWorld blamed the attendance drop on “the timing of Easter, record levels of rainfall in Texas and continued brand challenges in California”, with these issues partly offset by “improvements in demand at the company’s other park locations, including Florida”.
“We realize we have much work ahead of us to recover more of our attendance base, increase revenue and improve our performance, as returning to historical performance levels will take time and investment,” said Joel Manby, president and chief executive.
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