Sexy new ad tells Danes to go on holiday

Danes to ‘do it for mom!’
A major Danish tour operator released a spicy advertising video this week, advising stressed Danes to take a holiday – and ‘Do It for Mom!’
The idea behind the little film by Spies Travel, part of Thomas Cook Northern Europe, is to go on a relaxing beach holiday or city break, meet someone special, procreate and give mother the pleasure of having a grandchild.
The operator made a video in 2014 called ‘Do it for Denmark!’ which had much the same message and has been viewed more than eight million times.
In the new film, Spies still wants Danes to have more sex. But this time it’s for the future grandparents’ sake.
“The Danish welfare system is under pressure,” it begins. “There are still not enough babies being born, despite a little progress. And this concerns us all. But those who suffer the most are perhaps the mothers who will never experience having a grandchild.”
It then shows a grey-haired woman removing the bra of his son’s wife, or girlfriend, to give a sexy situation an extra push – something Spies acknowledges “might be a bit awkward”. This is where the pitch comes in – for wannabe grandmothers to contribute funds for an active holiday “and get a grandchild within nine months”.
The racy travel video, with English subtitles, can be seen here.
The Local