New airline will “serve a largely untapped new market”
Singapore Airlines has announced that it plans to establish a new low-cost carrier for the medium and long-haul markets, following extensive analysis and research. The wholly-owned subsidiary, which will be operated independently and managed separately, could be up and running within one year. It will use wide-body aircraft and “serve a largely untapped new market”.
“As we have observed on short-haul routes within Asia, low-fare airlines help stimulate demand for travel, and we expect this will also prove true for longer flights,” said Singapore Airlines Chief Executive Officer Goh Choon Phong.