Visitors to the Alpine World Championship will be able to test-drive the electric Audi e-tron on ice on Lake Åresjöns.
The 2019 version of the biannual FIS Alpine World Ski Championships organised by the International Ski Federation are set to take off in the Swedish winter sports resort of Åre.
Åre has held the championships twice before, in 2007 and in 1954, and this year the car manufacturer Audi is a partner for the games which are due to take place on February 4 to 17.
Audi says it is contributing to the federation’s goal of a “sustainable event”, with competitors, organisers and guests “transported fossil-free in Åre” with the all-new electric car Audi e-tron.
A fleet of over 50 cars is arriving direct from the World Economic Forum in Davos. During the championships, visiting guests will be able to test drive the electric car on iced-over Åresjöns, a lake situated at 372 metres above sea level.
A course is being arranged on the lake and experienced instructors in the Swedish Åhlin-Kottulinsky racing family will host the test drives.
Italy Luxury Car Hire calls the Audi e-tron “an amazing electric car”. After the prototype was presented at the Geneva Motor Show last year, Audi unveiled the e-tron, described as “a sporty SUV with two electric motors for a total of 408 HP”.
The Alpine World Championships will be a Nordic premiere for the new electric vehicle as the first Swedish-registered cars go straight to Åre from Davos.
“We have reached a time when we must act sustainably in the long term, both in the ski world and in the car world. With the World Championships in Åre we want to be a role model for the upcoming World Cup,” says Niklas Carlsson, chief executive of Åre 2019.
“Audi is one of the alpine world’s foremost partners and it feels secure that they are investing wholeheartedly in electrification and fossil-free transport.”