“Social airline” connects travellers and locals

KLM hooks fliers up with locals to experience Amsterdam
KLM will soon be offering travellers a unique opportunity to experience Amsterdam while socialising with a local.
The new service, called Layover with a Local, lets travellers waiting for their connecting flights at Amsterdam Airport Schiphol, one of Europe’s busiest hubs, to meet up with locals in the city who enjoy meeting new people.
A social profile of both the traveller and the local makes what the airline calls “the perfect match to give travellers with a layover an authentic Amsterdam experience during their brief visit to Holland”.
The service is intended for travellers with a layover of six hours or more at Schiphol. Based on flight information, travellers can sign up for the Layover with a Local app, which can turn a transfer at the airport into an Amsterdam city trip.
Travellers are matched with a local based on languages and social interests. After touching down at Schiphol, the app provides them with clear instructions as well as a free train ticket to the city centre, where they hook up with the local. After the get-together, the app helps the travellers get back to the airport on time.
“This initiative fits KLM’s positioning as a social airline,” said Tjalling Smit, senior vice president for digital at Air France-KLM. “Around 70% of KLM’s passengers catch connecting flights at Schiphol, which is why we created this service that turns layover time at the airport into a unique and social experience in Amsterdam with a new friend. Travellers who catch a brief glimpse of Amsterdam this way may decide to come back in future to get the full Amsterdam experience.”
The app will be available from mid-March and the service is initially for travellers departing from the United States, Canada and Italy.
TTG Nordic

x

Check Also

Delta, airlines, United, American Airlines, pay, pilots, bonus, wage, profit share, usa, captains

Airline gives employees $1.1bn

Delta Airlines is being generous, and people working for its competitors are not too happy.

Star Alliance, airlines, digital, technology, share, data, members, mobile, app, website, seat, book, interoperability

Star Alliance improves digital inter-usability

The alliance creates a digital services platform for customers using more than one member airline.

Aviator, ground handline, Wideroe, lose, customer, Air France-KLM, Norway, airports, security, baggage

Airport handler Aviator loses major airline

The pan-Nordic airport handling provider loses a contract with an important customer to a competitor.

airlines, Brexit, oil price, consolidation, ACI Europe, air travel, passengers, airports, 2017, 2018, fastest, slowest, growth, Keflavik, Heathrow, Schiphol, Istanbul, Paris

Europe’s air travel growth: fast in 2017, slow in 2018

Air passenger growth was faster than at any time since 2004, but now it will be slower. Here's why.

KLM, Air France, Sweden, market, sales, manager, Växjö, Martin Kotte

New AF-KLM sales manager for Sweden

A new sales manager wants to improve the group’s partnership with agents and companies.

Israel wins using “marketing revolution”

How did Israel achieve a 25% increase in visitors in 2017?