Social media killed the postcard!

Social media most popular holiday communication

Social media is now the most popular way for travellers and vacationers to communicate with friends and family, a new survey confirms, while only 6% send a postcard when they go on holiday.
The survey, by the flight search engine Skyscanner, questioned 1,200 travellers on their favoured method of communication while away on holiday breaks. Once the most popular form of communication, the postcard has been replaced by social networks. More than two-thirds (61%) say they go online while away and almost a third (30%) use social media as their primary means of telling people at home about their trip. With more than a billion monthly active users, Facebook is the most popular way to update people at home, accounting for over a quarter (26%) of respondents.
Almost a quarter (24%) stay in touch by text message. But one in five (14%) admit to not making any effort to contact those at home at all, preferring to take a complete break from their everyday life.
The survey also revealed that travel agent brochures may – like the postcard – be a thing of the past, with 89% of travellers no longer using brochures for holiday inspiration. Instead, 23% use travel company websites and 22% social media sites.
[pictured: Hawaiian postcard, c.1908]


Check Also

Hawaiian, weigh, scales, flight, boarding, gate, Pago Pago, American Samoa, Honolulu, complaint

Airline weighs passengers before seating

Policy is designed to distribute weight in the cabin

Copengagen, airport, CPH, air traffic, punctuality, OAG, Hawaiian, Haneda, KLM, airports, Nordic, Norway

Most punctual airlines and airports listed

Nordic large and small airports among the timeliest

airlines, Qantas, Air New Zealand, Australia, low-cost, Jetstar, profit, revenue, passengers, half, capacity

Safest – and least safe – airlines named

SAS, Finnair and Lufthansa among the world’s safest

weigh, passengers, board, finnair, helsinki, media, story, untrue, voluntary, easa, security, safe, flight, study, carry-on, bags

Finnair not weighing all its passengers

“And we will not be weighing in the future either,” airline says

ANA, Hawaii, Hilton

Airline and hotel giant let fliers “experience more”

Culinary teamwork puts fliers in mood for Hawaii before departure

SAS, bomb, threat, Brussels, Zaventem, flight, Oslo, Stockholm

Top 20 safest airlines in the world in 2016

SAS, Finnair, KLM, Lufthansa, Singapore Airlines…