Flexible meetings, with food by tablet, enshrined as standard
Flexible meeting spaces will part of the InterContinental Hotels Group brand Crowne Plaza from next June under an initiative that is part of a $200 million program.
Plaza Workspace, part of the Crowne Plaza Accelerate program already underway, will be a flexible meeting solution that is a brand standard for properties to implement whenever they commit to renovation.
A recent conference with Crowne Plaza hotel owners and general managers highlighted new programs and initiatives, and a decision was taken to make flexible meeting spaces a brand standard, with two options, Business Travel News reports.
The first is a studio rented by the hour with sofas and chairs, a table that seats six, whiteboard, TV to project presentations and plentiful electrical outlets. The second option is for the lobby – a partially enclosed “huddle spot” with flat screen TV for presentations that does not require rental. Some guest rooms will also have a sofa workspace.
There should be two huddle spots in every hotel, the brand demands. The rest of the lobby should feature individual workspaces of various types. Hoteliers would see return on investment from food and beverage sales as well as the studio rental fee, revenue that would be boosted by having an iPad enabling menu orders at each studio and huddle spot.
“You don’t have to interrupt the flow of the meeting. […] You don’t have to flag down the server,” says Crowne Plaza Americas head Meredith Latham. “You can actually utilise the tablet, place the order, and it will be delivered directly where you are.”