Southeast Asia embraces “pink tourism”

Suppliers in Asia take LGBT market seriously

Tourism suppliers in Asia are being more serious about attracting lesbian, gay, bisexual and transgender travellers, motivated by the high spending power of this increasingly prominent segment of the travel industry. ITB Asia presented a Pink Corner for suppliers for the first time this year. The event’s executive director, Nino Gruettke, stressed that “the LGBT market is a highly attractive niche market, so we are using the Pink Corner as a test to find out more and listen to the needs of this market.”
Thomas Bömkes, managing director of Munich’s, is also LGBT consultant for ITB Berlin. “LGBT travel has been around in Southeast Asia for ages, but nobody paid much attention to it until recently,” he said. “While Thailand and Bali are traditionally popular with the community, Cambodia, Vietnam and India are also emerging as hotspots.”
Hotels are also taking steps, especially in Bali, Thailand and Singapore. The Le Jardin resort in Bali listed itself on a local LGBT tour operator website at the start of 2012 and has seen a 20% increase in bookings in this market.
The Kunja Villa & Spa Bali’s general manager, Mangku Suteja, estimated gay travellers to constitute about 5% of its guests and predicted that this would grow stronger on the back of Bali’s accommodating culture and supply of high-end private villa resorts. The LGBT demographic is a “significant niche market that cannot be ignored”, according to Rosmalia Hardman, director of sales and marketing at the W Singapore Sentosa Cove. “W hotels’ design-oriented approach has always drawn these travellers”, she suggested.
TTG Asia
[photo by Ludovic Bertron]


Check Also

Laudamotion, Niki, buy, Lauda, Condor, sell, flights, Spain, Malaga, Mallorca, Ibiza, holiday, Dusseldorf, Germany, leisure

Condor sells “new Niki” Laudamotion flights

Niki Lauda used Laudamotion for buying back his airline Niki. The new flights are to Spain and the Balearics.

Carnival Cruise Line, cruise, hell, Australia, Melbourne, police, fight, brawl, evict, family, agressive, passengers, security

Fights “go on for days” on “cruise from hell”

Cruise passengers stay locked in their cabins in fear of a nightmare family group.

Scandic, sustainability, director, appoint, management, social, environment, integration

Scandic appoints new sustainability director

Vanessa Butani has previous work experience at Electrolux, Plan International and Accenture.

Small Planet Airlines, 100, flight, Palange, Vilnius, Lithuania, centenary, celebration, anniversary, Latvia, Estonia, Baltics

Why an airline ‘drew’ a giant 100 over Lithuania

A fast-growing leisure carrier helps Lithuania celebrate, as the Baltics mark their independence centenary this year.

Alaska Airlines, usa, domestic, flights, wine, free, fly, California, Washington, West Coast, wine flies free, mileage, crate, loyalty

Alaska Airlines lets (more) wine fly free

Alaska Airlines expands its Wine Flies Free program as it becomes increasingly dominant on the West Coast.

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.