Speed is the key to success for travel websites

Almost half of users abandon websites that take three seconds to load

Speed of travel websites is vitally important for regular business travellers. They don’t want to spend as much time booking flights, hotels and other essentials as they actually spend travelling. With online travel bookings expected to rise to $284 billion in 2011 from $256 billion last year, airlines, hotels and OTAs need to make their websites as friendly, easy and fast as possible. Many are succeeding with the consumer-friendly aspect, but failing with the speed.
USA Today commissioned a study that found that many travel-related homepages take more than two seconds to load. That’s significant because almost half of users claim that they abandon websites that take three seconds or more to load. Marriott, the fastest performing hotel booking website, says that it could lose more than $800,000 an hour if its website wasn’t running. For web transactions on US airline websites, Delta ranks the fastest (five seconds to complete the steps before a client finalises a booking), US Airways the slowest (27 seconds).
USA Today
[pictured: Apple iPad with magnetic “smart cover”]


Check Also

Ritz-Carlton Yacht Collection, travel, trends, Ritz, cruise, luxury, brand, Marriott, hotel, Prothero, interview

After Ritz-Carlton, Marriott may ‘float’ more brands

Not only will the luxury hotel brand build more luxury cruise ships, other Marriott brands may follow.

Bodrum Edition, Bodrum, Turkey, flights, hotel, resort, Turkeish Airlines, London Gatwick, Schrager, Marriott

Ultra-luxury resort to transform holidays in Bodrum

Bodrum Edition will set a luxury benchmark in southwestern Turkey this weekend. And there's a new air route too.

Marriott, Starwood, Sheraton, branding, renovation, public areas, rooms, hotels

Marriott reveals vision for Sheraton overhaul

The company estimates that owners have already committed $500 million in renovation investment in the US.

hotels, Marriott, London, MICE, royal, wedding, Harry, Megan, Queen Elizabeth, Grosvenor House, Langham, castle, Tower of London, Kensington Palace, palaces, meeting, conference, congress, event

London spotlights MICE venues with royal touch

London Convention Bureau is highlighting “royal” hotels and meeting venues to coincide with the Royal Wedding.

Moxy, Copenhagen, Marriott, design, cocktail, lobby, millennial, Denmark, Nordic, hotel, stay, rooms, quiet

More details about the Moxy Copenhagen

The new millennial-focused Moxy property is scheduled to open in the Danish capital next March.

apple, passenger, airline, Delta, Customs, agent, airport, Minneapolis, Denver, Paris, free, inflight, snack, import, fruit, food

Woman fined $500 for free flight apple

A Delta passenger says she plans to fight a case against US customs over the fruit in court.