Sri Lanka looks for Nordic tourists

Global marketing plans unveiled to promote Sri Lanka
Sri Lanka Tourism has drawn up a series of initiatives to boost international arrivals, including intensifying marketing through digital platforms and travel programs on global TV channels.
“We will introduce our short-term, digital-focused campaign in June that will last till end this year,” Sutheash Balasubramaniam, managing director of the Sri Lanka Tourism Promotion Bureau, told TTG Asia.
“Going forward, we will launch a global marketing campaign in 2018 focusing on the authenticity and diversity of Sri Lanka as a tourist destination. We are still deciding whether to introduce a new branding or not.”
In the pipeline are plans to open offices in key source markets such as India, China, the UK, France and Germany. But “we are also looking at new markets in Europe like Denmark, the Netherlands and Belgium for increasing tourist arrivals,” he added.
The NTO is also eyeing the luxury segment from Japan, one of its top 10 source markets. Sri Lanka welcomed 43,110 Japanese tourists last year and projects 15% growth in this market in 2017.
Overall, Sri Lanka saw two million international tourist arrivals in 2016 and expects 10-15% growth in 2017.
TTG Asia

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