Stockholm Arlanda to be “made more Chinese”

“Welcome hosts”, menus, Chinese food truck and more
Stockholm Arlanda Airport is “being made more Chinese”, airport operator Swedavia says, in an effort to attract new visitors from this growing economic superpower. And it’s not just a few signs in Chinese.
A Chinese food truck called Beijing 8 will open in the Terminal 5 transit hall. More restaurants will translate their menus into Chinese. Also, since “in general Chinese do not want cold beverages”, Stockholm Arlanda is “working to ensure that Asian passengers in transit can fill their thermoses with hot water”.
Special sales campaigns will be held in shops ahead of Asian holidays, such as Chinese New Year.
Other moves include developing Arlanda into a sister airport to Beijing’s airport in partnership with Capital Airports Holding Company (CAH) in Beijing; deploying “welcome hosts” who have undergone service training in Chinese culture to be on hand; using mobile information desks and iPads to assist the hosts; putting up more information signs in Chinese; having a modified website with information in Chinese as well as a WiFi portal in Chinese; and giving out welcome folders in Chinese to be handed out at the arrival gate.
Alongside this, Swedavia has opened its first satellite office in Hong Kong to promote involvement and collaboration with airlines and other companies and organisations with operations in Asia.
The possibility of flying to and from China and elsewhere in Asia is strongly enhanced now that SAS is launching a new direct route between Stockholm Arlanda and Hong Kong.
The number of Chinese overnights in Sweden has more than doubled since 2009. This year, Chinese visitors are expected to account for almost 250,000 guest-nights in Sweden, an increase of 26% compared to last year. The number of Chinese guest-nights has risen by 107% since 2009. China now accounts for the second highest number of non-EU visitors to Sweden, after the United States.
TTG Nordic


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