Stronger marketing for Greater Mekong region

Aim to raise profile of GMS as a world-class destination
A new marketing strategy has been launched by the Greater Mekong Subregion (GMS), which includes Cambodia, Laos, China, Myanmar, Thailand and Vietnam.
Experience Mekong Tourism Marketing Strategy and Action Plan 2015-2020 is an initiative focusing on joint tourism marketing by the countries, aiming to strengthen cooperation through the development of thematic multicultural tour programs and the promotion of multi-country itineraries.
Announced at the 20th GMS Ministerial Conference held in Nay Pyi Taw, Myanmar, the objectives of the new strategy include an emphasis on secondary destinations and multi-country itineraries, especially community and river-based tourism, as well as local cuisine and cultural appreciation.
“We encourage tourists to spread their spending beyond established locations such as Angkor Wat, the Grand Palace in Bangkok and Yangon in Myanmar,” said Jens Thraenhart, executive director of the Mekong Tourism Coordinating Office.
Thraenhart, a German-Canadian entrepreneur who lives in Beijing and Bangkok, is optimistic that the marketing plans will further raise the profile of the GMS as a world-class destination with quality tourism services and convenient visa policies.
A freely accessible GMS tourism e-library will also be made available on the digital platform.
TTG Asia