Swede becomes AccorHotels Europe CFO

Maria Larsson, CFO, Accor, AccorHotels, hotels, finance, Paris, business, appoint, management, Europe, Dubai, London, Sarajevo, luxury, boutique, MGallery


Maria Larsson comes from global competitor Starwood

French hotel giant AccorHotels has appointed Maria Larsson as its new chief financial officer for the group’s operations in Europe. She comes from global competitor Starwood Hotels & Resorts.

Based at the company’s Sequana headquarters in Paris, Larsson will be part of the management team and global finance committee.

She will lead the group’s economic activities, support the management in their ongoing planning work and organise the financial functions in close collaboration with local operational managers.

With almost 29 years in the hospitality industry, Larsson has extensive experience in most financial and operational roles, AccorHotels stresses.

Over the years, she has built up “strong leadership and finance skills, not least in accounting, financial planning and strategy, management, project management and system implementation”, the company says.

Larsson comes from a role of chief financial officer and senior vice president for finance at Starwood Hotels & Resorts in Brussels, where she was responsible for the Europe, Middle East and Africa markets.

She also has two degrees, in economics from her studies in Gothenburg and from Sweden’s IHM Business School.

Luxury expansion
In related news, MGallery, the AccorHotels collection of “inimitably enchanting unique boutique hotels”, is accelerating its international expansion. Three properties have just opened in London, Dubai and Sarajevo.

With 90 “unique and fascinating addresses” in 24 countries around the world and flagships like the Hotel Molitor Paris and the INK Hotel Amsterdam, MGallery is the fastest growing of AccorHotels’ luxury brands.

The 86-room Victory House, London Leicester Square was originally built in the French Renaissance style in 1898 and its interior has been “carefully curated to emulate the rich cinematic history of its landmark location”.

The Retreat Palm Dubai is the first MGallery property in the Middle East as well as that region’s “first 360-degree holistic wellbeing resort”, a beachfront destination with 255 rooms and suites, “all designed with natural elements, earth tones and a harmonising Feng Shui philosophy”.

Tarcin Forest Resort & Spa, Sarajevo is the first MGallery to be opened in the Balkans, a 30-minute drive from the city centre and “a contemporary, elegant curved building designed to blend in with the natural landscape”.

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