European Vacation Rentals, accommodation, Henrik Kjellberg, Expedia, Wyndham, Swedish, Management, appointment, travel, OTA, technology, holiday, rental, business
Henrik Kjellberg (photo: European Vacation Rentals)

Swede to lead holiday rental giant

Henrik Kjellberg is a former president of Expedia Affiliate Network and is a veteran of travel and technology brands.

Henrik Kjellberg, a former president of Expedia Affiliate Network, has been appointed group chief executive of European Vacation Rentals, a business acquired earlier this year by Platinum Equity from Wyndham Worldwide, Breaking Travel News reports.

The company is the biggest manager of holiday rentals in Europe, operating in over 600 destinations in more than 25 countries via its local brands, which include Landal GreenParks, Novasol,, Hoseasons, James Villa Holidays and Friendly Rentals.

The appointment, with immediate effect, comes as the company embarks on what it hopes will be the next phase of its growth trajectory, which will see major investment in technology innovation.

European Vacation Rentals will also undergo a rebrand in the coming months to redefine its identity, alongside ongoing investment in its portfolio of brands.

Expedia experience
Kjellberg has worked in global positions for travel and technology brands for more than 20 years, including as president of Hotwire and, more recently as a non-executive director at Finnair.

As head of Expedia Group’s affiliate network, he was responsible for global affiliate and partnership deals. Earlier positions at the OTA giant included president of Expedia Asia Pacific, senior vice president of International Lodging & Destination Services and vice president for supply in Europe.

“I have always admired the success of the European Vacation Rentals business established by Wyndham Worldwide Corporation,” Kjellberg commented.

“The group and its local brands have a longstanding heritage of delivering unrivalled experiences across Europe. Under the new ownership, I’m looking forward to [continuing] to deliver the kind of experiences and services our guests, homeowners and partners have come to expect from our family of brands.”

Related stories

Palma de Mallorca bans apartment rentals

Wyndham sells European business

What the new Cook-Expedia deal means