Travel Education Centre, TEC, travel agent, training, education, tourism, Baltic, Swedish, visit, incoming, Chinese, Indian, long distance
Travel Education Centre

Sweden’s future travel agents head east

Young people studying travel and tourism will see how the Baltics attract visitors from distant markets.

Young people studying travel and tourism in Sweden will be going on a study trip later this month to investigate what their colleagues in the Baltic countries are doing to attract visitors from distant markets.

Students at the Travel Education Centre (TEC) studying destination management and incoming tourism will go on their study trip to the Baltic capitals in late February.

The aim is to make valuable contacts for future collaboration and to learn how the Swedes’ Baltic contemporaries work to attract international visitors to their respective destinations.

Global tourism is rapidly increasing, especially from emerging markets where increasing millions are finding they have the money and freedom to travel. The Nordic and Baltic countries can work together to lure these tourists to experience the wider region in a single trip, the TEC says.

An important ingredient to succeeding, the centre adds, is that foreign tour operators can hire qualified agents in the region who can package attractive trips, experiences and arrangements for their target groups.

“The focus on education in incoming tourism has proven to be correct over time. The students are highly sought after in the market and the majority get a job even before they graduate,” says Lotta Sand, education director at TEC.

Nordic-Baltic
It has been found that many long-haul travellers from, for example, China and India not only want to visit Sweden but also experience many countries and cultures in this part of the world.

Sand says that on their own Baltic trip the students will visit Vilnius, Riga, Jurmala and Tallinn to learn more about how the countries are organised and attract international visitors to their destinations. The future travel agents have organised the trip themselves.

“Good cooperation across national borders strengthens the competitiveness of the entire Baltic Sea region, and the journey provides a good foundation for the future of tourism development in northern Europe,” argues Hans Berglund, TEC’s training and production engineer.

Related stories

Europe wants “quality” Chinese tourists

TUI Group targets “digitally driven” China

Sweden incoming gets India-China boost

x

Check Also

Swedavia, security, gates, Sweden, airports, Arlanda, Gothenburg, Are, ski, baggage

Sweden deploys airport self-service tech

Automated entry gates are being installed at security checkpoints across the country.

Air Italy, Italy, flights, plans, Meridiana, Qatar Airways, rebrand, India, A350-1000, Alitalia

Qatar backs Italy’s “new national carrier”

Air Italy will take on Alitalia. Qatar Airways also takes the world’s first A350-1000 and reiterates India plans.

Interbus, Sweden, biofuel, green, bus travel, fleet, rubbish, trash, Roger Mathiasson, environment, road, travel, carbon

Nordic bus firm: “Green fuel creates new business”

Interbus cuts its carbon footprint by 90% by running a 65-strong fleet on green fuel.

Frantzén, restaurants, Michelin, stars, Denmark, Copenhagem Stockholm, Sweden, guide, award, Geranium, Noma

More Michelin stars for Sweden and Denmark

Sweden has its first three-star restaurant, while both countries get new restaurants with stars.

Helsinki, Tencent, technology, Chinese, social media, service, real-time, information, tourism, guide, WeChat

Helsinki partners with Tencent to woo Chinese

The Finnish capital launches a new partnership with the Chinese tech giant.

Helsinki airport, Chinese, China, routes, service, social media, hot water, alipay, unionpay, guides, language, help, wechat, youku, Sina Weibo

Finnish airports enhance service for Chinese

Free envelopes with discounts and New Year wishes are just the tip of the iceberg.