Sweden’s outbound travel trends

Fukuoka, Japan, Swedes, Swedish, outbound, travel, trends, tourism, Travellink, 2018, London, Poland, Geneva, low-cost, long-haul, stay

Fukuoka (Japan Travel)

Travellink trend report reveals 2018 destinations

Places beyond the usual tourist resorts are being booked increasingly by Swedes for 2018, including Geneva, Gdansk and Fukuoka in Japan, a new report says.

The outbound trends also include travelling further and staying away longer. Low-cost carriers appear to be in favour of this trend, while at the same time putting further price pressure on the more established airlines.

The findings are part of the European Traveller Insights Report 2017, which the Nordic online agency Travellink has issued, developed together with eDreams ODIGEO and based on the millions of people who book with the agency annually.

Travel to long-haul destinations like Fukuoka, Vancouver, Johannesburg and New Delhi has increased significantly among Swedish travellers as new routes are launched and new places become accessible.

“The low-cost airlines have recently made it possible for travellers to travel longer for less money. This means we can be more spontaneous in our bookings and book closer to departure,” says Maryline Morini, head of customer communications at Travellink.

“For departures in January and February, for example, we see that travellers only book 26 days before departure. Another trend that grows stronger among Swedes is the ability to tailor their journey by flying with different airlines there and back. Swedes want to be flexible, and in the last year tailored bookings have increased from 19% to 43%.”

New destinations
London and Barcelona have long been popular among Swedes. But now London has gone from seventh to first as the most booked travel destination among Swedes for 2018. New opponents such as Warsaw and Gdansk are not far behind.

Reservations for long-haul flights with budget airlines have increased among Europeans by 29% over the past year, while prices for this type of trip have fallen by 7%, according to Travellink.

Now more Swedes are able to travel to destinations like Orlando and Singapore, as air fares to Orlando, for example, have fallen by 6% in the last year. And the average stay has grown from 14 to 20 days.

The threat of terrorism is not dissuading Swedes. Major cities in Europe exposed to attacks have not seen a prolonged slump in bookings made by Europeans, with trips to Paris rising 4%, London by 24% and Berlin by 10% in 2017 compared with 2016.

Other key destinations being booked by Swedes for 2018 include Malaga, Milan, Alicante, Rome, Barcelona, Budapest, Prague, Hamburg and Rio de Janeiro.

Related stories

Outbound travel trends from Norway

Strong currency to fuel outbound travel

Outbound travel trends from Latvia revealed


Check Also

Lux Express, Riga, Latvia, bus, travel, tourism, Baltic, capitals, cities, Tallinn, Riga, St Petersburg, Helsinki, Russia

Bus travel rivals air in the Baltics

Estonia's Lux Express sees a big growth in passengers and buys more buses.

Northern Europe tour operators merge

Via Hansa and Borealis become Via Hansa & Borealis.

Ryanair, cancel, list, flights, CAA, warning, legal, law, passengers, rights

New Ryanair fee – only for Israel

Airline angers passengers with sudden charge.

Welcome to Ras Al Khaimah – winter sun and adventure for the whole family

ADVERTORIAL: Ras Al Khaimah, the northern-most emirate of the UAE, offers its visitors a truly authentic Arabian experience; from its golden beaches, lush mangroves and terracotta deserts, to the towering Hajar Mountains bordering Oman.

Wow Air, Iceland, low-cost, LA, California, transatlatic, long-haul, A330

WOW air sees 69% passenger growth

Low-cost upstart’s fleet to grow to 24 aircraft in 2018

airBaltic, Riga, Tallinn, Nordica, competition, airlines, Stockholm, Oslo, Copenhagen, flights, routes, Baltic, market, Nordic, Gatwick

airBaltic: 99% of transfer passengers on time

New “tail-to-tail initiative” escorts passengers in transit