Swedish Exhibition & Congress Centre, Gothia Towers, Gothenburg, Mice, hotel, luxury, events, centenary
Swedish Exhibition & Congress Centre

Swedish expo giant celebrates 100 years

Centenary events are planned this year at the Swedish Exhibition & Congress Centre and Gothia Towers.

The Swedish Exhibition & Congress Centre in Gothenburg is celebrating its 100th anniversary this year with a series of activities.

It was the first exhibition centre in Scandinavia when it was opened by King Gustav V and Queen Viktoria on 8 July 1918.

Among other events, it will host a special anniversary weekend in April, and a grant will be awarded to an individual or company that plans to develop an idea that supports the Swedish tourism industry.

“It has been the mission of the Swedish Exhibition & Congress Centre ever since it opened in 1918 to promote trade and industry,” says Roger Holtback, chairman of the Swedish Exhibition & Congress Centre foundation.

“We still have the same mission today, but our goals have shifted over the years. We aim to be Europe’s most attractive venue by offering the best total experience.”

Hotels too
When the centre was founded, it served as a meeting place that brought together craftspeople, industry and trade. It enabled manufacturers and merchants to meet, hear the latest trade news and do business. Later, foreign companies were also invited in to promote trade beyond Sweden’s borders.

The first trade fair drew 530 exhibitors and over 42,000 visitors. Today, the Swedish Exhibition & Congress Centre and neighbouring Gothia Towers attract almost two million visitors a year and have a turnover in excess of SEK 1.2 billion (€122 million), which in turn generates a further SEK 3 billion in tourism revenue.

Gothia Towers is part of the exhibition and congress centre and with its 1,200 rooms is one of the ten largest hotels in Europe.

There are also 40,000 square metres of exhibition space, congress halls, meeting facilities, restaurants, a spa, art gallery and show arena. The venue also includes the five-star Upper House, the best hotel in Sweden on TripAdvisor in 2017.

The Swedish Exhibition & Congress Centre is a foundation, which means that it does not have individual owners or investors, but is financially independent.

It has just released a video, “The Swedish Exhibition & Congress Centre – 100 years in 100 seconds”, which can be seen here.

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