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Meet the FAQ Bot (image: Instaroom)

Swedish hotel tech launches AI FAQ bot

AI-powered messaging platform Instaroom says the bot can save each hotel thousands of employee hours each year.

Instaroom, a Swedish AI-powered messaging platform, has launched a new artificial intelligence FAQ Bot, designed to “intuitively” answer commonly asked customer questions and cut hotel management costs.

The bot is designed for use as part of the hotel platform, which launched earlier this year to connect hoteliers directly with travellers, increase direct hotel bookings and lower overall distribution costs.

Besides the new FAQ bot there is a website and mobile widget, analytics tools and payment and messaging integration across multiple channels.

Instaroom says the new bot can be integrated into a hotel’s homepage and decreases incoming phone calls and emails by 40%, saving thousands of employee hours annually.

It also points to early testing that shows nearly half of website visitors are using the widgets, and “improving customers’ digital experience”.

Instaroom has been testing its new AI bots at hotels around the world, including Desa Visesa Ubud in Bali, the Delfins Beach Resort on the tiny Dutch Caribbean island of Bonaire, and the Hotel Palace Berlin. Now the technology will be made readily available to all hotels.

Customised bots
Instaroom is also now offering hoteliers “white-label bots” to specifically fit a property, automating everything from bookings and in-house inquiries such as room service and concierge, to “fully customisable integrations and personalisations”.

“Every day hoteliers are answering the same questions over and over again – including when are breakfast hours, what are parking costs, and how much for a room,” explains Niklas Pettersson, Instaroom’s co-founder and chief executive.

“Over the course of a year, thousands of employee hours are being wasted. We’ve designed an intelligent bot that customers can interact with a hotel’s website.”

Instaroom has also announced it has opened a new office in the central business district of Singapore. The new office will serve as the headquarters for sales and marketing in Asia Pacific, a market that Instaroom says is increasingly showing a high demand for its technology.

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