Swedish tour operator bought by Norwegian firm

Purchase of JK Safaris reveals segment with profits and growth potential

Braganza, a privately held investment company based in Norway, has acquired the Stockholm-based tour operator JK Safaris. Turnover at JK Safaris, which started operations in 2007, was SEK 14.1 million (€1.53 million) and the profit SEK 0.5 million. JK Safari’s core business is personalised tours to African countries. This market is showing encouraging growth in Sweden, where JK Safaris operates and Norway has a strong presence, Braganza says. Together with Escape Travel in Sweden and Norway, JK Safaris will be Braganza’s push into the growing market for tailor-made guided holidays. This is a segment with healthy profits and growth potential, it adds, in a travel industry struggling with overcapacity from both charter operators and low-cost airlines.
“The specialised tour operator Escape Travel has been a good investment for Braganza. With JK Safaris, a well-run company in a growth segment of the travel industry, we strengthen our position in travel,” says Per G Braathen, chairman and owner of Braganza.
[pictured: West African giraffe, Niger; photo by Roland H]