The hotel group is adding the “by Wyndham” suffix to 12 of its brands to unite its varied hoteliers.

The US hospitality giant sells its European business to a private equity firm for $1.3 billion.

Wyndham has 8,000 hotels and 600,000+ rooms in 66 countries

All-inclusive resorts keep up with consumer trends

Group launches new brand with independent lifestyle spirit

New aqua parks to rise in Høje-Taastrup and Aarhus

But not all major hotel companies are so keen

Tourism cup to match European and American travel leaders

Hotels in southern Thailand provide facemasks for guests

Wyndham marks “monumental milestone” in Greater China

Now you can book more rooms without leaving TripAdvisor

Views of major hotel CEOs on guests’ demands for free Wi-Fi

Content that’s relevant is far more powerful than advertising

Rooms include vitamin C shower infusion and light therapy

Chains believe high-end, organic shampoos will lure guests

Hotels offer multi-use TVs – and digital detox holidays

Wyndham CEO: “We have to be one-to-one with the consumer”

Top hotel chain adds links to TripAdvisor reviews to website

Hotel marketing directors pick up new ideas by listening

People already booking online show brand loyalty to existing OTAs