The collection of 300 hotels and resorts will lift Best Western’s already huge portfolio into the upper upscale and luxury segments.

Best Western has introduced two new boutique hotel brands, but they both enter crowded and highly competitive segments.

Hotel with unique architecture and design starts new life

Nordic chain to operate The Mayor from next March

Best Western launches new upper midscale soft brand

Rooms will be set to your liking before you arrive

Hotel chains test voice-activated devices

Best Western Hotels & Resorts buys Sweden Hotels

New brand franchise to notch up 100 hotels in 2017

Company signs deal for portfolio of eight properties

Virtual and augmented reality attractions for visitors

Best Western trains front-desk employees with VR

Ethiopia boasts magnificent terrain and a fascinating history

Now you can book more rooms without leaving TripAdvisor

Respond quickly, with a personal touch, but remain professional

Content that’s relevant is far more powerful than advertising

Recent appointments (to read, click on title above)

Accor and Hilton announce new signings in Myanmar

Brand executives revamp suite products for guests

Big Apple may no longer be US’s priciest hotel city