The collection of 300 hotels and resorts will lift Best Western’s already huge portfolio into the upper upscale and luxury segments.
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Meet “edgy” new faces Sadie and Aiden
Best Western has introduced two new boutique hotel brands, but they both enter crowded and highly competitive segments.
Read More »Swedish hotel adopts new global brand
Hotel with unique architecture and design starts new life
Read More »Scandic to take major Aarhus hotel
Nordic chain to operate The Mayor from next March
Read More »Hotels in new brand must be high on TripAdvisor
Best Western launches new upper midscale soft brand
Read More »Hotels roll out personalised “smart rooms”
Rooms will be set to your liking before you arrive
Read More »Alexa in your hotel room
Hotel chains test voice-activated devices
Read More »Sweden’s biggest hotel chain created
Best Western Hotels & Resorts buys Sweden Hotels
Read More »Best Western’s SureStay has “robust pipeline”
New brand franchise to notch up 100 hotels in 2017
Read More »Scandic to take over prestigious hotels
Company signs deal for portfolio of eight properties
Read More »Hotels to lure guests with VR and AR
Virtual and augmented reality attractions for visitors
Read More »Virtual reality training success at hotels
Best Western trains front-desk employees with VR
Read More »Ethiopia aims to triple tourist numbers by 2020
Ethiopia boasts magnificent terrain and a fascinating history
Read More »One more hotel giant in TripAdvisor booking deal
Now you can book more rooms without leaving TripAdvisor
Read More »Hotels can boost their reputation in social media
Respond quickly, with a personal touch, but remain professional
Read More »Hoteliers adding TripAdvisor reviews to their sites
Content that’s relevant is far more powerful than advertising
Read More »People on the Move: Recent appointments, January 2014
Recent appointments (to read, click on title above)
Read More »Hotel chains rush to open in Myanmar in 2013-14
Accor and Hilton announce new signings in Myanmar
Read More »Hotel trend: brands make suites like home
Brand executives revamp suite products for guests
Read More »New York hotel boom adds cheaper rooms
Big Apple may no longer be US’s priciest hotel city
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