The short film has two directors and two actors, from Sweden and Korea, to “create a film about beautiful connections”.
Read More »Tag Archives: marketing
Helsinki and Finnair go deeper with China’s Tencent
A new agreement enables additional travel solutions, while a high-level Finnish delegation goes on a charm offensive.
Read More »Flybe unveils new livery in timelapse video
Designers give the well-known purple livery a more subtle purple-and-white makeover in a one-minute film.
Read More »New chief executive for Destination Sigtuna
Anna Lakmaker, who has a background promoting cities and museums in the vicinity of Stockholm, will start in October.
Read More »Norway tourism gets “slow TV” boost
Tomorrow, a seven-hour climb up Norway's highest mountain will be broadcast minute-by-minute.
Read More »How Europe’s airlines use WeChat to reach China
KLM, Finnair and Air France are among those maximising their presence among China’s outbound travellers.
Read More »Hit TV show makes travel marketing a success
Package travel sponsorship of a reality TV show brings travel agencies countless young new clients.
Read More »Vilnius backs ‘G-Spot of Europe’ ad campaign
The support for the sexualised tourism marketing follows calls to postpone it until after a visit by the Pope.
Read More »Is new hotel loyalty alliance a future trend?
Believed to be the first of its kind, the alliance allows Hyatt members to earn points with Small Luxury Hotels of the World.
Read More »Thailand to boost secondary destinations in 2019
The Tourism Authority of Thailand reveals details about its new marketing Action Plan for next year.
Read More »Thai Riviera to get stronger marketing push
The western sliver of Thailand south of Bangkok is about to undergo fast-track development.
Read More »Hello Kitty helps Japan rail drive tourism
A Shinkansen bullet train debuts on West Japan Railway adorned with special Hello Kitty livery.
Read More »Vilnius tourist tax to promote business and MICE
The tax should raise €2.28 million in its first year, to be reinvested in promoting business travel to the city.
Read More »Welcome to Norway, “land of chlamydia”
A provocative new ad popping up around Oslo is welcoming tourists to Norway, for the wrong reasons.
Read More »Scandic appoints experts in digitalization, branding
The Nordic hotel giant reveals three appointments to strengthen its Executive Committee, two of them old hands at SAS.
Read More »IHG’s “charming” new upscale brand
voco will combine the informality of an individual hotel with all the benefits of being part of the group.
Read More »Airline’s “sleazy” ad attacked
“This could be you,” Ryanair tweets to young people, inviting them to travel when they finish their exams.
Read More »Marriott reveals vision for Sheraton overhaul
The company estimates that owners have already committed $500 million in renovation investment in the US.
Read More »Maldives’ fast-growing guesthouses demand support
“Those who are unable to afford luxury resorts can opt for guesthouses if their budget is around $50.”
Read More »Tennis champ plays vs. new aircraft
A video of a staged match between the world number five player and a plane goes viral.
Read More »