EVA Air, Georg Jensen, kit, overnight, bag, hold-all, silver, elite, design, Danish, Royal Laurel Class, Premium Laurel Class

Taiwan’s EVA to offer Nordic “elegance”

Taiwan’s second-largest airline teams up with a luxury purveyor of silver for its new premium kits.

Taiwan’s EVA Air has teamed up with Danish luxury designer company Georg Jensen to develop an overnight kit that “epitomises Scandinavian elegance”.

The designed kit for its elite customers is a two-piece hold-all that allows for the separate storage of a passport and travel accessories.

Georg Jensen is famous for its silver jewellery, tableware and other pricey items and is purveyor to the royal Danish court. It has more than 60 shops around the world.

Its main focus is on silverware, and EVA describes the brand as “not just a representative of Nordic style, but also a world-leading fashion brand for the last hundred years”.

The overnight kit has been created for EVA Air’s Royal Laurel Class and Premium Laurel Class passengers on long-haul routes returning to Taiwan.

It includes a skincare set from the premium US brand 3LAB, a Georg Jensen cleaning cloth for glasses, and a dental hygiene set from the Australian brand WhiteGlo.

Different direction, different brands
For the same class of premium passengers on long-haul flights departing from Taiwan, EVA has again partnered with the German brand Rimowa, this time to introduce a new overnight kit called California Blue.

This rather more downbeat version includes a skincare set from French brand Clarins, toiletries in new colours and a Colgate dental hygiene set.

Part of Star Alliance, EVA Air is a mostly privately owned 5-star airline, as rated by Skytrax. Taiwan’s second largest airline, it operates a mixed fleet of 74 Airbus and Boeing aircraft to 77 destinations, around 40 of them international destinations in Europe, North America, Asia and Australia.

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