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Tallinn and Helsinki shortlisted for smart tourism

The EU has announced ten finalists in a new competition for cities with outstanding digital achievements.

Ten cities have been shortlisted as finalists in the competition for the title of the European Capital of Smart Tourism 2019, including both Helsinki and Tallinn.

The others are Brussels, Ljubljana, Lyon, Malaga, Nantes, Palma, Poznań and Valencia, a list that includes as many as three contenders in Spain.

This new European Union initiative recognises outstanding achievements in four categories, namely sustainability, accessibility, creativity and cultural heritage that combines with digitalisation.

It aims to promote smart tourism in Europe, foster innovative, sustainable and inclusive tourism development, as well as spread and facilitate an exchange of best practices.

In the first stage of the competition, an independent panel of experts evaluated applications from 38 cities in 19 EU member states.

After this evaluation, all of the finalist cities demonstrated excellence across the four competition categories combined, the organisers say.

What next?
In the second stage, a pan-European jury will judge presentations that are being prepared by the ten finalist cities and will select two winners that will hold the title of the European Capital of Smart Tourism 2019.

These two winning cities “will benefit from communication and branding support for a year, a promotional video, a purpose-built sculpture for their city centres and bespoke promotional actions,” according to the organisers.

Four additional cities will receive European Smart Tourism Awards for their achievements in the four categories of the competition.

All of the winning cities will be honoured at an awards ceremony on the occasion of European Tourism Day in Brussels on November 7.

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