Tallinn hotels expect record summer 2012

Landmark hotels report July occupancy of almost 100%

The magic touch of being European Capital of Culture last year appears to be lingering into 2012, having raised Tallinn’s profile internationally. Suffering during the financial crisis from overcapacity, the city’s bigger hotels now say they are anticipating record sales for summer 2012. Some have already increased their prices by around 10% since last year.
“We thought in 2010, when the average occupancy rate for July was 95%, that it would be hard to increase that percentage, but then last year the July average was 97.3%, and now it seems this record will also be broken this year,” Peep Ehasalu, communications manager at the 516-room Sokos Viru Hotel, comments.
Vitali Makejev, sales manager at the 390-room Radisson Blu Hotel Olümpia, confirms that there are already 15-20 days this summer when the hotel’s occupancy is above 90%. Events such as concerts by Lady Gaga and Red Hot Chilli Peppers and the 43rd international physics Olympiad are boosting visitor numbers by the thousand.
[pictured: Business Class room, Radisson Blu Hotel Olümpia; courtesy Rezidor]

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