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Eurblarp Sriphiromya (photo: Tourism Authority of Thailand)

Thai tourism appoints new chief for Nordics, Baltics

Eurblarp Sriphiromya has worked for the Tourism Authority of Thailand in posts around the world for 25 years.

Thai tourism has appointed a new and experienced director for the Nordic and Baltic countries, based at its Stockholm office.

For the last 25 years, Eurblarp Sriphiromya has worked for the Tourism Authority of Thailand in different parts of the world, “gaining insight into how to create long-term international relations and how to market Thailand as a friendly and popular destination,” according to the authority.

She will be picking up on the agency’s latest marketing campaign to drive inbound tourism – the country’s primary source of income – which has the name Open to New Shades, launched in 2018.

This further focuses on selling Thailand as “an open and hospitable destination with a wide range of experiences for visitors”.

Village people
The primary focus in the coming years will be sustainable tourism, TAT says – including marketing quality products and services in Thai communities, “thus ensuring a better distribution of revenues from tourism, especially for the inhabitants of the villages, while improving the visitor experience of Thailand”.

In order to ensure that cash from tourism is more evenly distributed across the country, and that visitors are getting more authentic experiences, Thailand is investing in “climate-friendly high-speed railways that ensure fast and comfortable transportation within the country”, the tourism body explains.

“The biggest challenge is to make an unforgettable impression on travellers visiting Thailand,” says Sriphiromya.

“Thailand, Thailand’s population and Thailand’s tourist agency create a truly multifaceted tourism industry – without regard to geography, season or economy.”

With a penchant for marketing Thailand’s culture, scenery and hospitality, Sriphiromya hopes that tourism can be used to focus on local Thai culture on a global scale.

This would promote economic development while “strengthening established friendships and creating a better future” for cooperation between Thailand and the Nordic and Baltic regions, she says.

The Tourism Authority of Thailand, which was founded back in 1960, has maintained an office in Stockholm since 2002, giving travel information to the public, travel agencies and the press in an effort to motivate more people to visit Thailand.

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