TAT targets expat associations in post-flood tourism recovery
The Tourism Authority of Thailand has set out a plan to rebuild domestic and international tourism in Thailand following the disastrous floods there. It wants to focus initially on domestic travel, which it estimates will fall by 2%, or 1.8 million cancelled trips out of a previously forecast 91 million for the year. The campaign will promote intra-regional travel between November and January. In the New Year, after the floodwaters have receded, TAT will encourage visits to afflicted Central Thailand and Bangkok by inviting Thai agents.
To boost confidence among foreign tourists the tourism authority plans to enlist help from expat associations Speaking to The Nation, the TAT‘s Thawatchai Arunyik said; “We call this project ‘Local to Global’. We’ll ask Scandinavians in Hua Hin, Japanese in Chiang Mai, Germans in the northeast and Europeans in Pattaya to help invite tourists to Thailand after the flooding.”
[pictured: Phi Ta Khon Festival, or Ghost Festival, held in Loei every June]