Thailand targets Swedes for wellness

New website promotes Thai health and wellness travel

A new website promoting health and wellness travel to Thailand has been launched by the Tourism Authority of Thailand’s Stockholm Office. The site especially targets Swedish women and senior citizens, emphasising that changing lifestyles and ageing populations are resulting in growing demand for health and wellness. This means that vacations for rest and recreation are being accompanied by breakouts for yoga, meditation, spa treatments and spirituality.
“As a Buddhist country, Thailand is well-known for its beautiful temples, retreats and high-class spas,” Nalinee Pananon, director of TAT’s Stockholm office. “As such, we are taking this opportunity to promote Thailand as the world’s leading country for spiritual and physical health. Key target markets are families and career women aged 30 plus.”
The idea of setting up a website emerged after the TAT organised a media familiarisation trip under the theme Body & Soul Retreat. The new site is divided into categories such as body and soul, life philosophy, medical tourism, active holidays and travellers’ tips. They include further details on Thai spas, yoga classes, meditation, detox, dental treatments, foot massage and physical activity.
“In the Scandinavian countries, active vacations are as important a part of well-being as meditation and the pursuit of mental peace,” Pananon said. “In the latter category, visitors can also undertake temple tours and classes on Buddhism.”
[pictured: Akaryn Samui, Thailand]


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