Nation to celebrate Discover Thainess with extravagance
The Tourism Authority of Thailand is launching a new marketing campaign this year, celebrating its “Thainess”. The Discover Thainess campaign incorporates the current Thai government’s 12 national core values, amongst which are the promotion and preservation of Thai traditions and culture. The aim is to showcase the hospitable character of the Thai people and the country’s cultural assets.
In a high-profile launch, TAT has scheduled a grand opening celebration for January 14. A range of “spectacular” events includes a colourful parade and extravagant performances to be held in central Bangkok.
“We would like to invite all tourists and tourism industry stakeholders as well as members of the public to take part in the range of extravagant celebrations marking the launch of the 2015 Discover Thainess campaign,” TAT Governor Thawatchai Arunyik said. “We have scheduled a host of events that are specially designed to showcase ‘Thainess’, the distinct character of the Thai people and our unique culture.”
The opening celebration is set to launch at 18:00 on January 14 in front of the Siam Discovery Centre. But an hour before that, a “spectacular parade” will start from the National Stadium at the Pathumwan Intersection and wind its way along Rama I Road to the Ratchaprasong Intersection before turning into Ratchadamri Road and concluding at Lumpini Park. The Thailand Tourism Festival is also taking place at Lumpini Park, on January 14-18.
International arrivals are expected to rise by 13% in 2015 to 28 million, with revenue from foreign visitors rising 16% to 1.35 trillion Baht (€30.45 billion).
[photo courtesy PATA]