Thailand tourism gets new “outsider” chief

TAT head Yuthasak Supasorn reveals new strategies
The Tourism Authority of Thailand has appointed Yuthasak Supasorn as its new governor starting September 1, replacing Thawatchai Arunyik who ended his term in March.
His appointment marks the first time a candidate from outside the TAT has been selected for the top post since the agency’s establishment 55 years ago.
Yuthasak, 49, was formerly executive vice president and CFO of Thailand’s state-owned broadcaster MCOT. He has also been director general of the Office of SME Promotion and president of the National Food Institute. An economist by training, he graduated from Thailand’s Chulalongkorn University and Japan’s Keio University.
The new chief plans to immediately introduce new strategies, including reassuring global confidence and stimulating domestic tourism in the wake of the recent bombing, as well as creating a more effective TAT.
To maintain global confidence, he has reiterated that TAT’s domestic and overseas offices are providing regular updates on the “business-as-usual” situation in Thailand. In December, TAT will organise a major event to draw tourists.
Promoting year-round domestic tourism, especially for students and senior citizens, will also be a top priority for the incoming governor.
Yuthasak added that he plans to build on TAT’s strong foundation, improve cooperation among government agencies, private sector and partners abroad, and streamline internal procedures to upgrade the operational efficiency of the TAT.
TTG Asia