Thomas Cook aims at lovers of fashion and design

Casa Cook to offer “fusion between local destination and lifestyle requirements”
Thomas Cook is launching a new boutique-style hotel brand designed to target people with “an affinity for fashion and design”. Casa Cook will offer a “fusion between the local destination and the lifestyle requirements” of this market.
The first Casa Cook property, which will not be all-inclusive, will open in Kolymbia, Rhodes, in May 2016 with 90 rooms. Cook hopes to open up to three more Casa-branded properties by summer 2017.
The company says that each Casa property will have its “own personality” and feature artwork and vintage furniture to create a “stylish boho-chic environment”. All rooms at the Casa Cook Rhodes will either have swim-up pool access or a private pool.
The resort’s restaurant will not be restricted to fixed opening hours to allow all-day access to guests, while health and well-being options will include yoga, Pilates, massages and a gym.
“Launching a leisure product within our own hotels is an important pillar in our group’s strategy for profitable growth, helping us attract new customer segments to encourage future growth,” explained the tour operator giant’s chief executive Peter Fankhauser.
“With our exciting hotel brand Casa Cook, we’re bringing a new concept into the popular and trendy sun and beach market. Now, with our six hotel brands for different target groups, we are very well placed to increase our portfolio and offer our customers greater quality and choice.”
Casa is Thomas Cook’s sixth brand of hotels and joins Sentido, SunConnect, Sunwing, Sunprime and smartline within the company’s portfolio.
TTG Digital

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