Thomas Cook Boosts Online Strategy

Tour operator repositions in drive to become Europe’s top online travel agent.

Thomas Cook is looking to raise its online profile among consumers as it aims to become the most visited travel agent online in Europe. To oversee this task, it has hired Louise Mullock, the head of online sales and marketing at BSkyB, the biggest pay-TV broadcaster in the UK. Mullock, who has also been a management consultant at Accenture, will lead Thomas Cook’s online drive role as the tour operator’s sales and marketing director, ecommerce.

Thomas Cook spent €1.64 million on online marketing during the first half of 2010. The new recruit has been told that she can increase this figure by as much as she thinks necessary. With the increased investment in online operations, the operator clearly has strong ambitions for its website.

In May this year, the company gave its East/West Europe division’s chief executive, then Thomas Doering, the task of overseeing its strategy to become Europe’s leading online travel agent. Doering is now chief executive of ecommerce for Thomas Cook Group, the person who Mullock now reports to.

Marketing Magazine

x

Check Also

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Svart, hotel, Svartisen, environment, energy positive, carbon neutral, glacier, Bodo, Norway, stay, circular, Snøhetta, design, architecture

World’s first energy-positive Arctic Hotel

A Nordic firm of architects has designed a future hotel that will produce more energy than it uses.

Delta, airlines, United, American Airlines, pay, pilots, bonus, wage, profit share, usa, captains

Airline gives employees $1.1bn

Delta Airlines is being generous, and people working for its competitors are not too happy.

Avinor, Oslo, airport, Gardermoen, ski, equipment, baggage, rules, dates, busiest, winter holiday, fly

Busiest winter dates to fly from Oslo

Hundreds of thousands of passengers will be using Oslo Gardermoen in the next couple of weeks.

Deutsche Bahn, DB, delay, storm, compensation, passengers, stranded, climate change, Spiegel, trees, branches

Deutsche Bahn “twists” climate change

German media accuse rail operator of exploiting climate change to avoid blame for delays.

Hoseasons, sale, Wyndham, rentals, holiday, vacation, business, M&A, hotel, Europe, private equity, James Villa Holidays, cottages.com, Landal GreenParks, Novasol

Wyndham sells European business

The US hospitality giant sells its European business to a private equity firm for $1.3 billion.