Thomas Cook undergoes “sunny” rebrand

All Cook brands to unite under new “Sunny Heart”

Thomas Cook Group has unified all of its brands and market activity under a new “Sunny Heart” symbol, TTG Digital reports.

The group’s brands, such as Ving in Sweden, Condor in Germany, Neckermann in Europe and Elegant Resorts in the UK, will all connect with the “Sunny Heart” in different ways.

The new logo replaces the Thomas Cook globe. Also coming in is the tagline “Let’s go”. Simplifying the brand proposition is a key element in the group’s growth strategy.

“The Heart will appear on the web, in brochures, in our aircraft, in our concept hotels, our other hotels and in our stores: in short, everywhere that our customers connect with us,” said Harriet Green, group chief executive of Thomas Cook.

“Our new brand essence will show our customers the breadth and depth of the Thomas Cook Group. It will inspire and assure our customers, showing that everything through our brands is connected at every level ensuring a unification of care for our customers, through every step of their journey with Thomas Cook.”

TTG Digital