Top luxury hotel brands and trends

Luxury Institute brand index tracks top luxury hotels
The world’s most popular luxury hotel brands are Four Seasons, Grand Hyatt, InterContinental, JW Marriott and The Ritz-Carlton, but Hilton’s Waldorf Astoria is catching up, an index by the Luxury Institute says.
The names are listed in terms of international brand awareness. But in general, affluent consumers are cutting down on hotel stays with a slight average decline in number of nights stayed.
“While the top scoring brands continue to do very well year-over-year, the Waldorf Astoria has done phenomenally well in improving international brand awareness of their properties over the last several years,” said Milton Pedraza, chief executive of the Luxury Institute.
“We expected that consumers may travel less, and the research shows that affluent consumers spent two nights less on average than they did last year,” he said.
“As occurred, we expected a slight pullback in nights spent and that can be attributed to macro-economic factors that have negatively affected global tourism.”
Different nationalities prefer different brands. JW Marriott saw a big increase in guests from the United States and China. Affluent travellers from France visit Club Med, Le Meridien and Sofitel, while German consumers tend to head to Kempinski properties.
Luxury Daily