Travel agents told to engage gently with clients

Agents don’t need to keep discounting travel but send brochures as reminders

For many clients, a sales cycle lasts 18 months. This is the time period between vacations for the average traveller. This means that travel agents should not be sending travel promotions to customers as soon as they return from a trip. They may even be angered by such as intrusion immediately after a pricey holiday, so they should be excluded from direct mails for some time. Instead, agents can send them attractive brochures after a while to get them back into the travel mindset. Staying in touch with them, especially 12-15 months after their last vacation, also increases their loyalty.
Travel Agent Central

x

Check Also

Swedavia, Arlanda, Office One, SkyCity, offices, co-working, United Spaces, Sweden, Stockholm, Gothenburg, Malmo

Co-working space to open at Stockholm Arlanda

An innovative tenant signs an agreement at the Swedish capital’s main airport for a new meeting place.

Malaysia Airlines, Russia, MH17, accuse, law, court, process, investigation, Netherlands, Dutch, Australia, Ukraine, shot down, missile, brigade

MH17 tragedy: Russia formally accused

The international team investigating the downing of a Malaysia Airlines aircraft over Ukraine accuses Russia of responsibility.

GDS, Capa summit, meeting, Dublin, airlines, Ryanair, technology, disrupt, future

Will new tech disrupt traditional GDSs?

Both sides of the argument could be heard at the recent CAPA Airline CEO Summit in Dublin, with Travelport expressing the views of the GDSs.

Wizz Air, outlook, Ryanair, 2019, low-cost, airline, finance, profit, costs, A321, aircraft, type, Airbus, fleet, oil price, fuel, staff, unit costs

Wizz Air outlook “very positive”, unlike Ryanair

An increasingly high-cost environment is provoking differing views from Europe’s low-cost carriers about the coming year.

drone, terrorism, chance, aircraft, plane, attack, Isis, fighters, Europe, warning, IHS, Janes

Terrorists could use drones to attack planes

Drone incidents can occur anywhere up to 4,000 metres, and an expert warns that a deliberate attack is increasingly likely.

World Animal Protection, travel, Bali, Lombok, Indonesia, wild animals, captive, selfie, cruel, attractions, tourism, orangutans, elephants, tigers, dolphins, civet

Animal protection body exposes “Bali horror”

World Animal Protection says that wildlife tourist attractions in Bali and Lombok are “living hell for animals”.