Travel agents told to engage gently with clients

Agents don’t need to keep discounting travel but send brochures as reminders

For many clients, a sales cycle lasts 18 months. This is the time period between vacations for the average traveller. This means that travel agents should not be sending travel promotions to customers as soon as they return from a trip. They may even be angered by such as intrusion immediately after a pricey holiday, so they should be excluded from direct mails for some time. Instead, agents can send them attractive brochures after a while to get them back into the travel mindset. Staying in touch with them, especially 12-15 months after their last vacation, also increases their loyalty.
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