Travel and tourism hold key to Egypt’s revival

Sector accounts for one in every eight jobs and 12% of Egypt’s output

The vital role that travel and tourism will play in Egypt’s future, as the country ushers in a new era of democracy and plans presidential elections for November, has been highlighted by the World Travel Awards, which will host its African and Indian ceremony in the resort of Sharm El Sheikh on September 16. The awards’ organisers stress that tourism is still the lifeblood of the Egyptian economy, accounting for one in every eight jobs and 12% of the nation’s output. They also say that now is an excellent time to visit Egypt – before the crowds return.
The awards ceremony – the organisation’s first to be held in Egypt – will take place at Soho Square, a luxury entertainment complex operated by the Savoy Group, and will attract the leading travel and tourism brands from across Africa and the Indian Ocean as they compete for the accolades. After months of voting covering over 2,000 categories, the nominees have been whittled down to an elite few, including Ritz Carlton, South African Airways, Conrad Hotels, Shamwari, &Beyond, Six Senses and Four Seasons.
[photo courtesy Egypt Tourism Authority]