ITB Asia promises “over 3000 minutes of high powered content”
Messe Berlin (Singapore), organiser of the trade show ITB Asia, has announced four new conference sessions added to this year’s show. These include panel discussions on loyalty programs, boutique hotels, “women in action” and a business travel plenary session. Held on October 19-21 at Suntec Singapore, ITB Asia also has the inaugural TTG Travel Agent Conference, the Asia for Asia Conference organised by the Singapore Tourism Board and a second instalment of ITB Asia Association Day.
The organisers promise “over 3000 minutes of high powered content, about 40% more compared to 2010”, beginning with a keynote speech from Paul Brown, Hilton Worldwide’s president of global brands and commercial services. He will address the impact of demography and technology on the MICE business in Asia. Other companies with high-ranking representatives at the conferences include Small Luxury Hotels of the World, LRA Worldwide, Starwood, Hilton Worldwide, Raffles Fairmont Hotels and the Association of Corporate Travel Executives.
[pictured: ITB Asia 2010‘s Web in Travel conference; courtesy ITB Asia]