The tech company says that travel agents in Europe and the Middle East will benefit from easier bookings.
Travel tech giant Travelport has formalised a new multi-year content agreement with Cobalt Air, in which the Cyprus-based carrier will benefit from Travelport’s merchandising tool, Travelport Rich Content and Branding.
Cobalt Air currently offers scheduled flights to Greece, Denmark, Germany, the UK, Ireland, France, Switzerland, Russia, Spain, Lebanon and the UAE.
Under the new partnership, its full content and inventory will be made available to over 68,000 Travelport-connected agencies for the first time.
With Cobalt Air joining over 260 airlines using Travelport Rich Content and Branding, agencies and travel bookers will benefit from a “graphically rich experience” when searching for and booking the airline’s branded fares, as well as greater access to its ancillary offers, the UK-based tech firm says.
“Working with Travelport will extend the availability of our flight options and better present our value to travel agencies and travel buyers globally,” said Paul Simmons, Cobalt Air’s chief commercial officer.
“This agreement is an important part of our distribution activity across Europe and the Middle East, and Rich Content and Branding will provide us with a powerful advantage as we widen out the Cobalt Air offering in an aim to bring the world to Cyprus.”