Trend for mid-range hotels to go upscale or local

Mid-range and budget hotels attract new generation of guests
Luxury hotel brands are doing better than ever, catering to the wealthy and businesspeople on expense accounts. Now mid-level and budget hotels are trying to keep pace, attracting a younger generation of guests by adopting “lifestyle” amenities like elegant décor and well-equipped fitness areas.
“We’re laser-focused on attracting millennial and next-gen travellers,” says Jackie McAllister, vice president of brand marketing at Marriott International, about upgrades at the company’s 700 Residence Inn properties around the world.
Now you can enjoy the middle-of-the-road chain’s complimentary breakfast buffet beneath a chandelier – an example of the subtle design changes being rolled out.
The trend is also reflected in a $400 million makeover of more than 500 properties of the North American mid-level brand Studio 6 and budget Motel 6.
The changes include creative food and drink options, ambitious fitness centres, comfortable communal spaces and an embrace of technology, embracing a new era of accommodation. The move is toward what’s charming, local and hip – local food trucks, cocktails, local craft beers.
Modern travellers, McAllister says, are “looking for an experience that’s like home but even better, so we’re upping the décor and making it more upscale”.
Orlando Sentinel

x

Check Also

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Delta, airlines, United, American Airlines, pay, pilots, bonus, wage, profit share, usa, captains

Airline gives employees $1.1bn

Delta Airlines is being generous, and people working for its competitors are not too happy.

Ryanair, cancel, list, flights, CAA, warning, legal, law, passengers, rights

New Ryanair fee – only for Israel

Airline angers passengers with sudden charge.

Welcome to Ras Al Khaimah – winter sun and adventure for the whole family

ADVERTORIAL: Ras Al Khaimah, the northern-most emirate of the UAE, offers its visitors a truly authentic Arabian experience; from its golden beaches, lush mangroves and terracotta deserts, to the towering Hajar Mountains bordering Oman.

Wow Air, Iceland, low-cost, LA, California, transatlatic, long-haul, A330

WOW air sees 69% passenger growth

Low-cost upstart’s fleet to grow to 24 aircraft in 2018

Hurtigruten to explore distant new lands

Expedition cruises include Northwest Passage and Franz Josef Land