AccorHotels identifies several emerging trends
Local services, mobile payments and a smoother luxury experience are all going to be trends in 2018, according to global hotel player AccorHotels.
Other trends that the company, which owns, operates or franchises 3,700 hotels globally, spotlighted on Twitter include sustainable travel and personalised guest services, as reported by Hotel Management.
Local services: Last year, AccorHotels launched AccorLocal, an app allowing people who live near an Accor property to access the services of local artists and companies.
Basically, it allows hoteliers to promote their services to non-guests, from yoga on property to pay-by-the-hour car rental services via Hertz.
Mobile payment: 2018 will be a year for smoother mobile payments. AccorHotels recently signed a deal with payment solution provider First Data, which will power payments for the company’s in-store, online and mobile transactions, including online booking.
Laid-back luxury: Out with austere and rigid, in with laidback living. A three-piece suit in the hotel dining room is no longer compulsory.
Hi-tech but sustainable
Meaningful and sustainable travel: Travellers today want meaning from their travels and less of a footprint, the hotel giant says. They want the hotels they stay at to engage in sustainable operations. AccorHotels’ 21 Planet program aims to do this.
Chatbots: AccorHotels’ Mercure virtual assistance has been giving up-to-the-minute instant messaging for Facebook and Messenger for almost a year now.
Smart and wellness rooms: AccorHotels is testing a smart or connected room based on voice activation and the Internet of Things to enhance the in-room experience, such as LED lighting with footboard sensors, sleep aids, and a connected tablet to adjust light and music, close curtains, tilt the headboard and control equipment.