TripAdvisor reviews lead to code of practice

KwikChex to launch voluntary code for travel websites

Following mounting criticism of ratings systems used by popular sites like TripAdvisor, an online monitoring company, KwikChex, says it will launch a voluntary code of practice for travel website review systems. The code has been approved by Tripadvisor’s former owner Expedia.
“It is a suggested code of conduct that has been drafted by us in the hope of providing more reliability for businesses and better protection for consumers,” KwikChex co-founder Chris Emmins said.
This comes after Tripadvisor’s decision to withdraw the anonymous review section on its site because it was making malicious postings easier. It has been replaced by a new star rating system and includes a principle of “fair challenge”, which allows the immediate removal of anonymous comments.
TTG Digital


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