IT&CM India aims to promote India to the world
TTG Events, the organiser of IT&CM India, and the Outbound Tour Operators Association of India have entered into a strategic partnership designed to boost participation at the event by attracting bona fide Indian buyers to the event. With the objective of “promoting India to the world and the world to India”, IT&CM India 2012 is targeting an equal number of international and Indian buyers.
As part of the partnership, TTG Events and OTOAI will share resources and expertise to raise awareness about this international event in India, as well as enhance domestic buyer registrations. The association’s members account for 30% of all outbound business from India.