Tui begins rebrand, more name changes to come

Tui brand to replace big national operator brands
Dutch travel company Arke has had its name changed to Tui, in the first phase of the tour operator giant’s international rebrand.
The Tui brand is already well-known in Germany, and it will gradually replace the large national tour operator brands, starting in the Netherlands and France in 2015, followed by the Nordics, Belgium and the UK in the next two years.
“Creating an internationally unified branding will enable us to offer our customers a consistent holiday experience,” explained Erik Friemuth, member of Tui Group’s executive committee and chief marketing officer.
“A unified global brand will also significantly enhance our competitiveness in the important online segment and help us modernise our brand. Our Dutch colleagues have implemented the rebranding campaign within a very short period of time and we are very proud of what they have achieved. They will now be the blueprint for the other European markets.”
TTG Digital